THIS IS: The ultra-plush, comfortable soft-matte lip color that keeps your pout looking lust-filled and just-kissed.  The unique, plumping formula guarantees saturated pigment payoff and buttery-smooth wear, leaving lips soft to the touch and naturally flushed. 

BREAKING THE NORM: Infused with ingredients that help lips feel smoother, Blurred Matte Lip Plump tingles + cools as it glides on like butter. Packed with powerful pigments that don’t dry down or disappear, but endure throughout the day for buildable, plush coverage that lasts.

MADE WITH:

• Cooling Plumping Agent: gives your lips an extra plumping sensation* for a fuller pout.

• Bionic Tripeptide: known to stimulate collagen*, visibly reducing lip lines* for smoother*, fuller lips.

AVAILABLE IN: Six plush, saturated shades