Makeup Without Rules or Limits

Makeup Without Rules or Limits

High-performance, vegan beauty designed for artistic expression and every version of you.

Frequently Asked Questions

What are your shipping options and delivery timelines?

We offer standard and expedited shipping worldwide. Standard orders typically arrive within 3-7 business days, while express options ensure your beauty essentials reach you even faster.

What is your return policy for about-face products?

We want you to love your look. If you are not satisfied, return unused or gently used items within 30 days for a full refund or exchange.

Which payment methods do you accept at checkout?

We accept all major credit cards, PayPal, and Apple Pay. For flexible budgeting, we also offer Shop Pay and Afterpay so you can buy now and pay later.

Are about-face products vegan and cruelty-free?

Absolutely. High-performance quality is our priority. All products are 100% vegan, cruelty-free, and formulated without parabens or phthalates to ensure the best results for your skin.

What Our Customers Say

The pigment payoff is incredible. I’ve never found a liquid eyeshadow that stays vibrant all day without creasing.

J
Jordan K.

Obsessed with the Matte Fluid Eye Paint. The colors are so unique and the application is flawlessly smooth.

E
Elena R.

High-performance makeup that actually lasts through a long shift. Truly professional quality at an accessible price point.

M
Marcus T.

Why Choose Us

High-Performance Formulas

Long-wearing pigments designed for every creative expression.

🐰

Clean and Vegan

Cruelty-free beauty products crafted without harmful additives.

Versatile Artistry Tools

Multi-use essentials that blend seamlessly for any look.

Trending Now

-65%NEW
Thumbnail 1Thumbnail 2

Matte Fluid Eye Paint™: The Primaries Bundle

$56.00

$19.60

-65%NEW
Thumbnail 1Thumbnail 2

Matte Fluid Eye Paint™

$18.00

$6.30

-65%NEW
Thumbnail 1Thumbnail 2

Let it Burn Candle

$32.00

$11.20

-65%NEW
Thumbnail 1Thumbnail 2

Matte Fix Lip Pencil

$15.00

$5.25

-65%NEW
Thumbnail 1Thumbnail 2

Matte Fluid Eye Paint™: The Brights Bundle

$72.00

$25.20

-65%NEW
Thumbnail 1Thumbnail 2

Matte Fluid Eye Paint™: The Pastels Bundle

$33.00

$11.55

-65%NEW
Thumbnail 1

Pencil Cosmetic Bag

$8.00

$2.80

-65%NEW
Thumbnail 1Thumbnail 2

Shadowstick

$15.00

$5.25

Define Your Own Rules of Beauty

Shop the Collection